Self-regulation by industry of food marketing is having little impact during children's preferred television.

'Children and obesity: a pan-European project examining the role of food marketing'.

BACKGROUND Rising levels of obesity in school-age children across Europe are causing increasing concern. The 'Children, Obesity and associated avoidable Chronic Diseases' project sought to examine the effects of promotion within food marketing, given the influential role it plays in children's diets. METHOD A questionnaire and data-collection protocol was designed for the national co-ordinato...

Children’s Recall of Fast Food Television Advertising—Testing the Adequacy of Food Marketing Regulation

BACKGROUND AND AIM In the United States, the fast food companies McDonald's and Burger King participate in marketing self-regulation programs that aim to limit emphasis on premiums and promote emphasis of healthy food choices. We determine what children recall from fast food television advertisements aired by these companies. METHODS One hundred children aged 3-7 years were shown McDonald's a...

The impact of industry self-regulation on television marketing of unhealthy food and beverages to Australian children.

Sweet promises: Candy advertising to children and implications for industry self-regulation.

Candy advertising illustrates limitations of the Children's Food and Beverage Advertising Initiative (CFBAI) self-regulatory program to improve food marketing to children. Participating companies pledge to not advertise candy in child-directed media. Yet independent analyses show that children viewed 65% more candy ads on U.S. television in 2011 than in 2007, before CFBAI implementation. The pr...

Food marketing on children's television in two different policy environments.

OBJECTIVE To examine the differences in exposure to food marketing on television between English children in Ontario, and French and English children in Quebec as each group is influenced by different advertising policies. METHODS In total, 428 children aged 10-12 completed television viewing diaries for 7 days. During the same week, 32 television stations were recorded between 6 am and 12 am...